Google PPC (Pay-Per-Click) with AI means using artificial intelligence to automate, optimize, and enhance your Google Ads campaigns. It’s all about using AI tools and Google’s own machine learning to:

1. Boost ad performance
2. Target the right audience
3. Reduce wasted ad spend
4. Increase ROI

Google PPC is primarily facilitated through Google Ads, which allows advertisers to bid on keywords relevant to their target audience. When users conduct searches on Google using those keywords, the advertiser's ads may appear alongside the search results. These ads are typically displayed prominently at the top or bottom of the search results page, marked as "Ad."

The cost of each click varies based on factors such as the competitiveness of the keywords being bid on, the quality of the ad and landing page, and the overall performance of the advertiser's campaign. PPC advertising can be an effective way for businesses to quickly generate traffic to their websites and increase visibility in search engine results.